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Banning Bland Branding!

An Introduction to Brand Design

5, 12, 19 & 26 February, 10am-1pm

 

This four week, hands on short course has been designed for businesses who are developing the branding and visual identity of their business, products or services.

 

Session 1 – Wednesday 5 February 10am-1pm

Intro to Graphic Design: Branding and Visual Identity Foundations.

In this first session we’ll look at the foundations of great graphic design – specifically brand identities and visual language. A mixture of theory and practise, we’ll explore how a brand becomes successful with some real world examples – and think about how to implement those lessons.

 

Session 2 – Wednesday 12 February, 10am-1pm

Building a brand: Research, Ideation, Strategy & Positioning.

Brands don’t just arrive fully formed – they’re dragged into existence often kicking and screaming! In this session we’re going to look at laying strong foundations, considering different strategies, techniques to have great ideas, and what position your brand fills in the hearts and minds of consumers.

 

Session 3 – Wednesday 19 February, 10am-1pm

Brand Development: Going from Inception to Implementation.

How do you go from a great idea to compelling executions? We’ll explore what happens in that gap and how to close it with techniques and processes to help you build the brand you want to have.

 

Session 4 – Wednesday 26 February, 10am-1pm

Brand Touchpoints: Promotion, Packaging & People.

Brands live or die in the real world, not just on the page – in this final session we’ll look at how to create communications that work – whether promotional, packaging or people related executions.

 

HOW TO APPLY FOR A SPACE

STEAMhouse’s programmes are fully funded. Spaces on this workshop are limited and priority will be given to self-employed sole traders and people with their own businesses who have a product idea they would like to develop.

Please send an expression of interest outlining:
  • Why you would like to take part in the course
  • Whether you are a self-employed sole trader or a business
  • Where you are based
to steamhouse@bcu.ac.uk

Please write “Intro to Brand Design” in the email subject line


Our Workshop Leader

Luke Tonge is a Birmingham-based independent graphic designer with over 12 years of industry experience, having spent almost a decade in agencies working on global house-hold brands, before becoming his own boss in 2017. Since then he’s continued to help businesses of all sorts and sizes communicate with clarity who they are (and what they do). With a passion for his craft, nourished by popular culture, he specialises in brand identity, visual language and editorial design. He’s a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham.

 

Why come to this event?

To learn new skills

To develop your brand

Spaces

Remaining

Who should come along?

Entrepreneurs

People with new products