Find event by date

Zuby

About Zuby Ahmed

Zuby Ahmed's background

Zuby Ahmed's role at STEAMHOUSE

Zuby Ahmed on collaboration

Zuby Ahmed's STEAMhouse goals

The STEAMlabs challenge

Zuby Ahmed's essential items

A fact about Zuby Ahmed

Zuby Ahmed's ideal STEAMlabs delegate

I’m a huge gamer and have been for 40 years! Fortunately, I was able to get into the games industry nearly 25 years ago, and I’ve also been teaching for nearly 15 years. I’m also a huge movie buff; I’m love collecting movie and game memorabilia (money permitting) and one day, I would love to hire a museum and showcase my collection of consoles, videogames, props and memorabilia (before I sell them at a high-price! – Resident Evil 4 fans out there will appreciate that!)

Starting as a freelance consultant and writer for Edge, I went onto work for Digital Image DesignWarthog Games, and EA Games.

In 2006 I founded SmashMouth Games (SMG), with a focus on making innovative ‘pick up & play’ games whilst also starting my career in Higher Education as a lecturer. I have taught graduates who have gone on to have successful careers, working for companies which include Sony, Ubisoft, TT Games and Rockstar North.

Currently I’m working as an Associate Professor at Birmingham City University, managing a successful set of postgraduate and undergraduate programmes. These include MSc Videogame Enterprise, Production and Design, as well as the fourth 2-year fast-track course I have founded, BA(Hons) Videogame Design and Production. I also work in Research and Enterprise within the University; I have recently designed and co-founded the set-up of the ‘Games@STEAMHouse’ initiative, as well as developing my PhD in Games Design.

I look after GAMES@STEAMHouse; our focus is on delivering content which helps you understand and launch your new venture. It can be related to videogames, games related content or gamification. The content comprises of ‘assists’, where you will participate within workshops or consultancy meetings, focused upon the following:

VIDEO GAMES DESIGN: The three fundamental areas of designing a video game will be discussed, whilst participating within group discussions and micro presentations to demonstrate your game design prowess. You will explore not only how you reinforce your players’ desire to play, but how you can refine your game narratives, and support new developments in interaction.

VIDEO GAMES PRODUCTION: The focus here are the project management methodologies which must be considered when delivering a video game. You will participate in group discussions and micro presentations to demonstrate your production prowess, exploring game development cycles, game industry project management methodologies, and the importance of user stories.

VIDEO GAMES BUSINESS AND ENTERPRISE: The focus here is on the fundamental areas of business and enterprise which must be considered when taking a videogame from concept to market. Through group discussions and micro presentations, you will demonstrate your production prowess, exploring strategies for multiple screens, current and future gaming technologies, monetisation and pitching.

GAMIFICATION: You will participate in either a one-to-one or group discussion to learn how to build game essentials into your product, process or practice. This module draws on key game development concepts such as compulsion loops and narrative design to help you extend and deepen engagement with your business.

LEARNING FROM THE GAMES INDUSTRY: This content is focused upon group discussions and micro presentations, to understand the benefits of adopting game industry approaches to production, business and enterprise. This module draws on successful games industry approaches to project management methodology, monetisation and multiple screen strategy to help you take new approaches to your work and your customers or audiences.

CONSULTANCY: Depending upon where you are within your business development, you have a choice of one of two group consultancy workshops. Each is specifically dynamic dependent upon its participants, where presentations and group discussions will then ensue to promote knowledge, which will facilitate your next steps forward.

GAME JAM – VIDEO GAMES CREATION: The ethos of the ‘gaming experience’ is that of a ‘Game Jam’, where teams are tasked with completing a game brief inspired by either a broad theme, a defined genre or a defined reference product. This project is small in scope and scale – a micro-project – but offers the space to try out your ideas and work with others with complementary skills.

Creativity underpins STEAMhouse, so collaboration is key. The opportunity for people to work in synergy towards common goals, so that ultimately there’s demonstration of new and exciting ways to drive creativity towards innovation and impact.

To create and nurture opportunities for people with their new exciting ventures, so they go onto flourish, strive and survive in an ever competitive, dynamic industry environment.

To have the opportunity to facilitate a project which positively disrupts the games industry, perhaps also working synergistically to solve issues in health or education.

My family, car, mobile phone and my videogames.

I’m actually a huge introvert.

It has to be either Shigeru Miyamoto or Hideo Kojima, or even BOTH; wow, now that’s a collaborative project I want to see happen! Both of these people have had a huge impact on the videogames industry and it would be awe-inspiring if they both rocked-up here one day to create something. The possibilities are endless with these guys!

About Zuby Ahmed

I’m a huge gamer and have been for 40 years! Fortunately, I was able to get into the games industry nearly 25 years ago, and I’ve also been teaching for nearly 15 years. I’m also a huge movie buff; I’m love collecting movie and game memorabilia (money permitting) and one day, I would love to hire a museum and showcase my collection of consoles, videogames, props and memorabilia (before I sell them at a high-price! – Resident Evil 4 fans out there will appreciate that!)

Zuby Ahmed's background

Starting as a freelance consultant and writer for Edge, I went onto work for Digital Image DesignWarthog Games, and EA Games.

In 2006 I founded SmashMouth Games (SMG), with a focus on making innovative ‘pick up & play’ games whilst also starting my career in Higher Education as a lecturer. I have taught graduates who have gone on to have successful careers, working for companies which include Sony, Ubisoft, TT Games and Rockstar North.

Currently I’m working as an Associate Professor at Birmingham City University, managing a successful set of postgraduate and undergraduate programmes. These include MSc Videogame Enterprise, Production and Design, as well as the fourth 2-year fast-track course I have founded, BA(Hons) Videogame Design and Production. I also work in Research and Enterprise within the University; I have recently designed and co-founded the set-up of the ‘Games@STEAMHouse’ initiative, as well as developing my PhD in Games Design.

Zuby Ahmed's role at STEAMHOUSE

I look after GAMES@STEAMHouse; our focus is on delivering content which helps you understand and launch your new venture. It can be related to videogames, games related content or gamification. The content comprises of ‘assists’, where you will participate within workshops or consultancy meetings, focused upon the following:

VIDEO GAMES DESIGN: The three fundamental areas of designing a video game will be discussed, whilst participating within group discussions and micro presentations to demonstrate your game design prowess. You will explore not only how you reinforce your players’ desire to play, but how you can refine your game narratives, and support new developments in interaction.

VIDEO GAMES PRODUCTION: The focus here are the project management methodologies which must be considered when delivering a video game. You will participate in group discussions and micro presentations to demonstrate your production prowess, exploring game development cycles, game industry project management methodologies, and the importance of user stories.

VIDEO GAMES BUSINESS AND ENTERPRISE: The focus here is on the fundamental areas of business and enterprise which must be considered when taking a videogame from concept to market. Through group discussions and micro presentations, you will demonstrate your production prowess, exploring strategies for multiple screens, current and future gaming technologies, monetisation and pitching.

GAMIFICATION: You will participate in either a one-to-one or group discussion to learn how to build game essentials into your product, process or practice. This module draws on key game development concepts such as compulsion loops and narrative design to help you extend and deepen engagement with your business.

LEARNING FROM THE GAMES INDUSTRY: This content is focused upon group discussions and micro presentations, to understand the benefits of adopting game industry approaches to production, business and enterprise. This module draws on successful games industry approaches to project management methodology, monetisation and multiple screen strategy to help you take new approaches to your work and your customers or audiences.

CONSULTANCY: Depending upon where you are within your business development, you have a choice of one of two group consultancy workshops. Each is specifically dynamic dependent upon its participants, where presentations and group discussions will then ensue to promote knowledge, which will facilitate your next steps forward.

GAME JAM – VIDEO GAMES CREATION: The ethos of the ‘gaming experience’ is that of a ‘Game Jam’, where teams are tasked with completing a game brief inspired by either a broad theme, a defined genre or a defined reference product. This project is small in scope and scale – a micro-project – but offers the space to try out your ideas and work with others with complementary skills.

Zuby Ahmed on collaboration

Creativity underpins STEAMhouse, so collaboration is key. The opportunity for people to work in synergy towards common goals, so that ultimately there’s demonstration of new and exciting ways to drive creativity towards innovation and impact.

Zuby Ahmed's STEAMhouse goals

To create and nurture opportunities for people with their new exciting ventures, so they go onto flourish, strive and survive in an ever competitive, dynamic industry environment.

The STEAMlabs challenge

To have the opportunity to facilitate a project which positively disrupts the games industry, perhaps also working synergistically to solve issues in health or education.

Zuby Ahmed's essential items

My family, car, mobile phone and my videogames.

A fact about Zuby Ahmed

I’m actually a huge introvert.

Zuby Ahmed's ideal STEAMlabs delegate

It has to be either Shigeru Miyamoto or Hideo Kojima, or even BOTH; wow, now that’s a collaborative project I want to see happen! Both of these people have had a huge impact on the videogames industry and it would be awe-inspiring if they both rocked-up here one day to create something. The possibilities are endless with these guys!